E-Education Videos title card for the PURE initiative

E-EDUCATION VIDEOS: PURE

E-Education videos are fun and collaborating with the creative professionals at Coty is always a pleasure for us. These videos are a chance to get both creative and instructive.

Jenneve Digital worked with Coty for their Londa/Kadus brands to edit one inspirational video and three E-Education videos. These videos showed hair professionals how to use the brand new P.U.R.E care line. The inspirational video shared the many features of this new care line, and the “how to” videos answered key questions. How do I use the P.U.R.E care line? What kind of services can I offer with the P.U.R.E care line? Can I intermix P.U.R.E with other care lines?

E-Education Videos

E-Education videos harness the power of YouTube to reach your customers. With over 2 billion hours of YouTube videos watched in a day (more that Netflix and Facebook videos combined) there’s no better way to reach (and teach) your clients. Providing users with valuable, well crafted tutorials will make you stand out from the crowd. This will help you grow brand engagement and loyalty that will also deliver valuable user insights, laying the groundwork for even greater success.

Here are more E-Education initiatives we’ve worked on at Jenneve Digital.

Insight:

Business decision makers love online video because it gives them the most amount of information in the shortest amount of time.

Robert Weiss, Use YouTube Video Marketing to Generate Leads, Awareness and Customers.

…as you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.

Larry Weber

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

David Meerman Scott

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