Audio and Video Storytelling in a Multi-Platform World
– Let’s Make Some Sound Waves –
I’m a podcast addict. I’ll admit it. I listened to Gimlet’s Homecoming over the course of a very, very long dog walk. I might have been the first person to have finished S-Town when it was released. I love podcasts. Why? They are intimate and they have the potential to build strong communities.
– Let’s Share an Experience –
I’m happy that video is exploding on the internet, because my roots are in video production. I spent 15 amazing years working in the film and television industry in Canada for domestic, US and international markets. Making videos is fun and that is why more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. People are also watching, with 45% viewing over an hour of Facebook and YouTube videos a week. It means that 500 million hours of videos are watched on YouTube each day.
– Let’s Start a Conversation –
Digital communications is more than blog posts and video. It can be immersive and interactive storytelling that draws from a multimedia dimension.
– Let’s Capture the Moment –
Live video. Everyone seems to want it. It lets viewers feel like they are part of the moment and offers instantaneous feedback. Luckily there are options other than mobile quality video. Streaming from a professional camera makes you look like a pro. Just because it’s live doesn’t mean it should be fleeting. You also want to have beautiful, high quality video to preserve the moment.