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5 Things You Need to Consider When Making Videos for Social Media

  1. Keep it short. Videos up to 2 minutes get the most engagements.
  2. Keep it heartfelt. It’s social media after all. If you want engagement you need to make a connection. Be relatable.
  3. Keep it entertaining. 90% of people click skip on marketing videos. So tell a story.  Share an experience.
  4. Keep it visual. Seeing is believing. Viewers retain 95% of what they watch vs. a retention rate of 10% for readers.
  5. Keep it platform specific. Tailor videos for the intended platform and think about your audience. People tend to look to Facebook for news and YouTube for DIY and How To.
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