- Podcasts speak to peoples’ passions and listening to one is an active experience. Podcasts are often overlooked when developing a communications strategy because they lack share-ability, but 6 out of ten shared links have never even been clicked. Meanwhile according to Edison Research, 85% of listeners hear all or most of a podcast. That’s engagement.
- Podcasts are mobile just like us. Let’s face it. We lead busy lives and our reading time is limited. On the other hand, someone needs to do the dishes, there’s a commute to work and that hour at the gym. Suddenly you realize you have more time than you thought.
- Podcasts are intimate. 2/3 of them are listened to on a mobile phone or tablet, often with tiny earbuds nestled comfortably above our lobs. When the crew at Crooked Media tell me Blue Apron is a better way to cook, I believe them. I want Blue Apron, which sadly doesn’t deliver in Europe. Conversations open up with an easy intimacy once you take away the lights and cameras.
- Podcasts build a following. Intimacy builds community and community is something people can get behind and engage with.
- Podcasts are inexpensive to produce. It’s true. Do you have stories you’re passionate about? It’s easier than you may think. Let’s build a community.
5 Reasons You Need to do a Podcast
